The Team Behind CaliDev
Business strategy and engineering under one roof. We build solutions that create real impact — without creating dependency.
Our Mission
To deliver technology solutions that create real business impact — without creating dependency. We build what you need, hand it over, and only stay if it makes sense for your business.
Our Vision
To become the go-to partner for SMBs and startups that want honest, results-driven technology consulting — where strategy and engineering work together from day one.
Solutions You Own
Most agencies want to become another monthly bill. We don't. If your problem is solved with a tool that runs locally — that's what we build, and we're done. No subscriptions, no artificial dependency.
No Lock-in
You own everything we build. Full code, full access, no proprietary traps. Walk away whenever you want — with everything in hand.
Pay Only for What You Need
A simple landing page? Starting at €600 and done. Complex system that needs ongoing support? We scale together. You decide.
Honest Advice
If you don't need us, we'll tell you. We'd rather earn your trust than your subscription. That's how we get referrals.
Who We Are
A finance strategist and a systems engineer — the rare combination of business thinking and technical depth.
Victor Ramos
Strategy, AI & Business
Finance (Universidad ICESI) · Data Analytics (Ironhack Barcelona). 3 years scaling a marketing startup across 10+ countries. 3 years as Data & AI Manager at Welcome Hotels chain. Victor leads strategy, business analysis, and AI implementation.
Karen Cortes
Engineering & Systems
Systems Engineer. Full-stack development, technical architecture, and infrastructure. Karen turns strategy into production-ready systems that scale.
Real Results from Real Clients
Not hypothetical case studies. These are businesses we've worked with and the outcomes they achieved.
Deisy Moncayo
CEO, LimpiaExpress Cali
Before CaliDev, we managed everything in spreadsheets — payroll, bookings, client data. Victor didn't just build us an app. He analyzed our entire operation, found where we were losing money, and built a CRM that gave us 27 hours back every week. Our profits grew 37%, we went from 12 to 19 employees, expanded to a second city, and we're projecting 6 cities by 2027.
+37%
Profit Increase
27 hrs
Saved per Week
12 → 19
Employees
1 → 6
Cities by 2027
Laura Sanchez
CEO, Cubiko Colombia → acquired by Dropi
CaliDev helped us design a product strategy using Google's API to analyze Meta Ads performance — predicting which ads would succeed before spending the budget. The product showed so much potential that we were acquired by Dropi, one of Colombia's largest e-commerce conglomerates.
Let's Talk About Your Business
30 minutes. No sales pitch. Just an honest conversation about your challenges and whether we can help.
Book Your Free 30-Min Strategy Call